The Moose will once again partner with NASCAR driver Ross Chastain and the Chip Ganassi Racing (CGR) team to help promote the Fraternity throughout North America. Chastain, who flashed the Moose Fraternity logo during three NASCAR Xfinity Series races and one Cup Series race last year, has moved to the Cup Series full-time in 2021 as he races the CGR No. 42 Chevrolet Camaro ZL1 1LE for the entire season.
The Moose will be the primary sponsor for four races during the current season, and an Associate Sponsor for a minimum of 18 additional races throughout the year. Further, the Moose will have a personal services agreement with Chastain, a member of Tice and the Shores Florida Moose Lodge 1297, for the entire season.
“Last year, the races we participated in averaged between 1,000,000-3,000,000 viewers each, and along with additional marketing with NASCAR online, we were able to at least triple the traffic on our website and social media sites,” Director General Scott Hart stated. “This was all done within a very short time frame in the midst of an unprecedented pandemic, so as our lodges get back in business, we expect an even bigger impact in 2021.”
Members can root for Ross all season long, but especially during those races when the Moose is the primary car sponsor. Those races include the Drydene 400 at the Dover International Speedway on May 16; the FireKeepers Casino 400 at the Michigan International Speedway on August 22; the Federated Auto Parts 400 at the Richmond Raceway on September 11; and the Bass Pro Shops Night Race at the Bristol Motor Speedway on September 18. The last two races are part of the playoffs at the end of the NASCAR season, promising even larger audiences for the Moose.