It’s A Threepeat! Membership Grows For 3rd Straight Year

For the third straight campaign, Moose membership increased, and by a whopping 30,292! Overall, Moose membership has eclipsed 905,614 in a further sign of stability for the Fraternity in the “Proud Past, Bright Future” campaign, which ended April 30.

“Our efforts to increase membership started in the first days of the 2023-24 campaign and never wavered. There was never a month where we weren’t outperforming the previous year, and the previous year was a year in which membership had increased. It was a great effort by the men and women of our great Fraternity,” Director of Membership Mike Rios said.

Helping solidify the Fraternity’s membership gain were the retention efforts by members. Moose have signed new members in droves in the past but lost more than they signed. Rios said strong retention efforts reflect the daily work done by lodges across the U.S. and Canada to help members have positive experiences.

“Retention starts the day we sign a member. If we want to keep them, we have to value them. I always say that if a member doesn’t feel that he or she’s getting value from their membership, they won’t stay as members,” Rios said. Moose Legion and Women of the Moose membership also increased, by
303 members and 4,023 members, respectively. In a further sign of stability for the Fraternity, giving to Moose Charities reached record numbers as well.

“The phrase we used to say all the time was ‘members and money.’ The Fraternity thrives if it has more members and our support of Mooseheart and
Moosehaven are strong only if our members have giving hearts. What this says to me is that not only are we signing more members, we are signing the right kind of members, people who are making our Fraternity stronger through their membership,” Rios said.

Rios added that there is nothing keeping the Fraternity from a fourth straight increase in the current “Embrace Our Community” campaign, which started May 1 and ends April 30, 2025.

“If we continue to do things the right way, sign members and tell them what we support and work to retain those members, we can absolutely do it. It’s going to take hard work, but we can do it,” Rios said.